LIVE DR. MARTENS PR STRATEGY
BRIEF: to create an artistic promotional PR campaign for the iconic footwear brand 'Dr. Martens', on behalf of established PR company 'O Communications'
The aim of this project was to create and present an integrated PR campaign that proposed a creative concept, integrated strategy and coinciding promotional film. The creative strategy document included key elements such as brand analysis, marketing objectives, social media and consumer engagement and were communicated in a professionally designed document as well as a carefully curated presentation through a 10 minute pitch.
RESPONSE: Dr Martens x The Underdog City
A fully integrated and innovative regional artistic collaboration with Glasgow, fronted by Gordon Wilson (a dynamic Glaswegian artist).
This concept pitch and promotional film were both chosen to be presented to O Communications.